Case Study
Walmart-Inspired Ad Imagery
(In Progress)
Role: Creative Strategist – Behavioral Insight, Concept Development, and Test Planning
Overview
Following the success of our dollar-focused campaigns, I pitched a new creative concept rooted in psychological targeting: using visual language associated with Walmart to increase ad recognition and engagement among our cost-conscious audience.
Challenge
Many of our Medicare-eligible users shop at Walmart frequently and associate the brand with value, accessibility, and routine.
I hypothesized that we could trigger faster recognition and emotional trust by mimicking aspects of Walmart's visual ecosystem without infringing on the brand.
Strategic Approach
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Psychographic Targeting: Tapped into behavioral patterns vs. basic demographics
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Visual Influence: Incorporated design elements similar to Walmart signage - bold blue and yellow palettes, clean layouts
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Mental Availability: Aimed to build subconscious recognition and trust at scroll-speed
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Merged with High-Performing Messaging: Combined this style with our proven red grocery card and dollar amount headlines to test synergy
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Set Up for A/B Testing: Built test-ready creative variants to compare against our existing top performers
Status & Next Steps
​This is currently in pre-launch testing, with creative built and ready for rollout.
The concept has already received strong internal buy-in and will be evaluated based on scroll stop rate, click-through rate, and downstream lead quality.
Strategic Value
​​This concept reflects my ability to combine consumer behavior psychology with ad creative tactics, designing not just for visuals, but for how people feel and behave when they encounter the brand.
